Hokkaido Travel | Susukino: Sapporo’s Vibrant Nightlife and Local Flavors

Susukino: Japan’s Northern Nightlife Capital

Susukino is a major entertainment and nightlife district located in Chuo Ward, Sapporo.

Alongside Kabukicho in Tokyo and Nakasu in Fukuoka, it is known as one of Japan’s three major red-light districts, and is also referred to as “the largest red-light district north of Tokyo” and “the northernmost red-light district in Asia.”

Susukino is not only home to nightlife venues but is also a popular gourmet destination loved by both locals and tourists.

It’s a great place to experience Hokkaido’s unique food culture, including ramen alleys, sushi spots, Jingisukan (grilled lamb), and cozy izakayas. At night, the area comes alive with neon lights and people, creating Susukino’s signature vibrant yet welcoming atmosphere.

Nikka Whisky Sign: A Landmark of Susukino

Nikka Whisky signboard glowing at night in Susukino, a famous entertainment district in Sapporo, Hokkaido
Nikka Whisky sign, symbol of Susukino’s vibrant nightlife

At the central intersection of Susukino stands a giant Nikka Whisky signboard that has become a symbol of the area.

The sign features a red-bearded Scottish man, representing the Japanese whisky brand “Nikka,” and it lights up brightly at night, adding to the vibrant atmosphere of Susukino. It is also said that the background color behind the man changes into six different colors.

When you get off at Susukino Subway Station, you can see the sign from any exit.

Jingisukan: Hokkaido’s Signature Grilled Lamb Dish

Traditional Jingisukan grilled lamb served with vegetables at a restaurant in Susukino, Sapporo, Hokkaido
Jingisukan: Hokkaido’s signature grilled lamb
A glass of Sapporo Classic beer, served cold at a restaurant in Susukino, Hokkaido
Sapporo Classic beer, a perfect match for Jingisukan

Jingisukan(ジンギスカン) is a regional dish of Hokkaido, featuring grilled lamb cooked on a dome-shaped iron grill. Slices of lamb are placed in the center, while vegetables like onions, bean sprouts, and cabbage are arranged around the edge to cook in the meat’s juices.

The lamb is tender and mild in flavor, with little of the usual gaminess, making it enjoyable even for those new to lamb.

Jingisukan is often enjoyed with dipping sauces or marinated beforehand, and it pairs perfectly with Sapporo Classic Beer — a favorite combo among locals and visitors alike.

Miso Ramen: Hokkaido’s Rich and Flavorful Noodle Tradition

A bowl of rich miso ramen with chashu pork, seasoned egg, and green onions, served in Sapporo, Hokkaido
Miso ramen from Kifuu: a local favorite in Sapporo

When it comes to Hokkaido, you can’t leave out ramen. Among the many types, Sapporo is especially famous for its rich miso ramen.

There are many delicious and well-known ramen shops, such as “Ebisoba Ichigen (えびそば 一幻)” and “Ramen Shingen (らーめん 信玄)”, making the city a paradise for ramen lovers.

Originally, I planned to visit Ebisoba Ichigen (えびそば 一幻), but the line was too long, so I ended up going to Menya Kifuu (麺屋 輝風, きふう) instead.

This place is known for its “original miso ramen,” which is the most popular item on the menu. It also became widely known after Sakuma Daisuke (佐久間大介, さくま だいすけ), a member of the popular Japanese idol group Snow Man, visited the shop—and for a while, that visit even led to long lines out the door.

Tips for Enjoying Susukino Like a Local

1. Susukino Is Just a 20-Minute Walk from Sapporo Station
Susukino Station is very close to Sapporo Station, the city center.
It takes about 7 minutes by public transport and around 20 minutes on foot, so walking there while enjoying the cool Sapporo breeze can be a pleasant experience.

2. Be Cautious When Exploring Susukino at Night
Since Susukino is also a red-light district, women should avoid walking through narrow alleys late at night. Although Japan is generally considered a safe country, it’s still important to stay cautious. It’s best to stick to well-lit, main streets whenever possible.

3. Expect Long Lines at Popular Restaurants
Popular shops, especially ramen restaurants, tend to have long lines even though the turnover is fast. It’s a good idea to plan your visit with enough time, including the expected wait.

4. Carry Some Cash Just in Case
Some shops in Susukino only accept cash. This is especially true for certain ramen shops and small izakayas that may not take cards. It’s a good idea to carry a bit of cash in your wallet, just in case.

5. Plan for Transportation After Midnight
Subway service in Susukino usually ends around midnight. If you plan to enjoy ramen or drinks late into the night, it’s a good idea to plan for how you’ll get back — by taxi or on foot. Taxis in Sapporo typically start at around 600 to 700 yen.

6. Visit After 8 PM for the Best Night Photos
If you’re hoping to take great night photos — like the famous Nikka Whisky sign — the best time is after 8 PM. The lights are fully on by then, creating the perfect atmosphere. Even without a tripod, you can capture some great shots.

– Recommended Reading –

■Hokkaido Tourism Official Website

すすきの・すすきの祭り|観光スポット|【公式】北海道の観光・旅行情報サイト HOKKAIDO LOVE!
大通の南、おおよそ南4~8条の南北と西2~5丁目の東西にかけて広がる東京以北最大の歓楽街。ニッカウヰスキーの看板でおなじみのネオン街は、日本三大歓楽街のひとつと称され、全国的にも知名度の高いスポットです。1870年頃、開拓使時代に遊郭として...

Comments